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for the 21st Century

Eight real businesses students can start this weekend with self-directive lessons exploring social and emotional learning and college and career readiness

Why Startup Smartup

Social & Emotional Leaning

Students learn by doing, by teaching and through community engagement. These are the skills you can't learn from a book: salesmanship, communication and being solution oriented.

College & Career Exploration

Exercises and activities evaluate personality types, strengths and interests and provide feedback for students to explore as they consider the pathways to and through high school and beyond.

Character Development

From self-esteem and confidence to communication, accountability, management, drive, ambition and goal setting, students develop a skill set that will
benefit them regardless of the direction they choose.


Be a young entrepreneur. Choose from eight different businesses and learn how to get yours up and running today. You’ll learn how to design your own website, how to find customers and how to make real money before you know it!


Help your child learn real-world skills today. Video tutorials, guidebooks and lesson plans will teach them how to set up one of eight different businesses. They’ll learn how to design their own website, find customers and track their performance as well as the importance of persistence, doing a good job and the principles of salesmanship.


Think outside of the box and bring engaging online 21st century programming to your students. Explore the fundamentals of entrepreneurship including goal setting, prospecting, the sales cycle and the principles of salesmanship. Guided lessons are easy to use and focus on social and emotional learning and college and career pathways.