CRM software can be a great Marketing device to help track and measure campaigns over multiple channels such as email, search, social media, telephone and direct mail.

The software tracks clicks, responses, leads and deals.

CRM software can also provide suitable appointment times to customers via e-mail or the web, which can then be synchronized with your calendar.

CRM software can be used to create, assign and manage requests made by customers, which helps keep their needs at your fingertips.

CRM software can also be used to identify and reward loyal customers over a period of time.

CRM software often makes use of social media to build up customer relationships. Some CRM systems integrate social media sites like Twitter, LinkedIn, Facebook and Google Plus to track and communicate with customers sharing opinions and experiences with a company, products and services.

Trends identified through social media allow businesses to make more accurate decisions on which products and services to supply.

For Small Businesses a CRM system may simply consist of a contact manager system which integrates emails, documents, jobs, faxes, and scheduling for individual accounts.

CRM software is available for specific markets as well such as legal and finance and frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).

Although there are several great CRM solutions available, we recommend Zoho CRM for their ease of use, Social Media integration and scalability. Best of all, they have a basic account that is free which includes everything you need to get started. Ready? Set up your own free account with ZOHO.